The benefit of using an SSL certificate is that it offers encrypted protection during the online transfer of sensitive information. In addition to the security offered by HTTPS there are additional SEO benefits for marketers to take advantage of. The advice is this: Make the switch to HTTPS is reasonable for your business. Security and trust add to the small ranking gains, making it worth the effort if you can.Continue reading
It is important for your website to appear in Google Maps because you want people to be able to find your contact details. Perhaps people already know your business, but don’t know the phone number. If you set up your website right, this location data can easily be found through search engines.
More importantly, people often do not know your business yet and are searching globally for general terms like “pizza”, “lawyer” or “broker in New York”. Google search engine results pages (SERPs) often display local maps listings based on users’ location and keyword search. That is why it’s of great importance that your business is listed there!
There’s one thing you may have been doing correctly from the start: blogging. Blogging is great, but blogging with properly set up SEO plugin can bring more truffic to your website.
So probably you heard that WordPress SEO by Yoast is a best free SEO plugin for WordPress. Most of our clients come to us with the Yoast SEO plugins installed and now all is left to do is to set it up properly.
Google local page is everything for local business where users can place recommendations, publish their own photos and reviews, view a business’ Google Plus page with posts and other useful information. Google Maps marketing is one of the most powerful tools small businesses can use to bring in more customers.
A Google local Page connects to your website, your YouTube channel, Google Analytics, Webmaster Tools, Local Search (for local businesses), Gmail. Sometimes you don’t even know that Google + page already exists. Google might have automatically created Google + page when you set up YouTube channel or based on information from an old Google Places page or from references to your business found on 3rd party websites.
What phrases do I want to rank on? What do I want potential visitors to type in a search engine to find me? Who is my target audience? Who are my competitors and what sets my business apart from them?Continue reading
Social SEO is important for your marketing strategy. If you’re aiming at high search ranking for your business, you must consider setting up social media profiles.Continue reading
SEO (Search Engine Optimization) is the technique of increasing the visibility of a website in a search engine’s “natural” or “organic” (not paid for) search results. So which results are organic?Continue reading