AIDA sales model – Optimize Your Sales Process

AIDA sales model

A.I.D.A. acronym stands for awareness, interest, desire and action. The AIDA model describes the four stages a consumer needs to go through to become a customer. During these four stages, your content will ideally attract attention to your brand, generate interest in your product or service, stimulate a desire for it, and spur action to try or buy it.

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