Blog. Digital Insights.

What Is Organic Search Engine Optimization and How Can It Work for You?

How well is your website ranking in Google? 75% of users never go past the first page of search results. If your content isn’t there, you’re missing out. Effective organic search engine optimization will get it ranking higher. Need some pointers? Keep reading to discover more.

Domain Names, How Do They Work?

Many web hosting companies now include a domain name in their hosting package. This makes it seem like domain names are equivalent to websites running on them. These are two different services. A website doesn’t technically have to have a domain name. That being said, you’d be much better off if you register a domain name for it.

Converting the static HTML website into dynamic WordPress platform

WordPress is the best content management system (CMS) available today. This software allows you to easily create, edit, manage and publish content on your website without having to learn any programming at all. Converting the static HTML website into dynamic WordPress platform provides a number of benefits.

WordPress Security – Is Your Online Business Secure?

A hacked WordPress site can cause serious damage to your business revenue and reputation. Hackers can steal user information, passwords, install malicious software, and can even distribute malware to your users. If your website is a business, then consider to invest into your WordPress website security.

WooCommerce – The Best eCommerce Platform for WordPress.

With the rise of the internet and online shopping, more people than ever before are starting their own online business. If you run a WordPress blog/website you can easily Transform it into an online store with WooCommerce. The WooCommerce plugin has let thousands of blogs add an e-commerce store, thereby monetizing their blog.

Plugins to add extra features and functionality

WordPress works just fine on its own, but you need plugins if you want to add extra features and functionality. Choosing the right plugins can play a large role in its success. Is it possible to install too many plugins? And if so, how many is too many? What kind of harm, if any, can an excessive plugin addiction cause to your website? How should you go about choosing the right types of plugins for your site?

SSL certificate and SEO

The benefit of using an SSL certificate is that it offers encrypted protection during the online transfer of sensitive information. In addition to the security offered by HTTPS there are additional SEO benefits for marketers to take advantage of. The advice is this: Make the switch to HTTPS is reasonable for your business. Security and trust add to the small ranking gains, making it worth the effort if you can.

Website redesign

For a website redesign (or realign) to be effective, it must stem from the understanding of what does and what doesn’t work on the current website, and how user needs have changed since the last redesign. In most cases, it is sufficient to make minor changes in the user interface. You might probably need to consider website resigned if...

WordPress courses online.

The popular content management system as WordPress is easy to learn and supports full customization. That means that just about anyone can learn to use WordPress. We created a list of WP courses to help you learn to Build WordPress Websites and Blogs from Scratch.

Local SEO

It is important for your website to appear in Google Maps because you want people to be able to find your contact details. Perhaps people already know your business, but don’t know the phone number. If you set up your website right, this location data can easily be found through search engines. More importantly, people often do not know your business yet and are searching globally for general terms like “pizza”, “lawyer” or “broker in New York”. Google search engine results pages (SERPs) often display local maps listings based on users’ location and keyword search. That is why it’s of great importance that your business is listed there!

Yoast SEO Plugin set up and features.

There’s one thing you may have been doing correctly from the start: blogging. Blogging is great, but blogging with properly set up SEO plugin can bring more truffic to your website. So probably you heard that WordPress SEO by Yoast is a best free SEO plugin for WordPress. Most of our clients come to us with the Yoast SEO plugins installed and now all is left to do is to set it up properly.

WP Engine. Does it really make a difference?

High up-times, massive scalability and bulletproof security, best-in-class customer service and many WordPress-friendly features make WP Engine worthy of hosting your WordPress site. WP Engine’s environment is customized to provide the best performance, stability, functionality and security.

How to Speed Up Your Website – and Improve Conversion

Why Decreasing Page Load Time Can Drastically Increase Conversions. Can the speed of your website really have that much of an effect on your sales? Even if your site isn’t loading too slowly, can it still be improved? And how does Google factor into all of this? You might be surprised.

Responsive website

Responsive website design is not just about mobile. Responsive design is about being able to access a website that can be viewed from any device, with any size screen. Why should your website be mobile responsive? Simply because that’s where your audience is. The Web is becoming more accessible by portable and wireless devices.

WordPresss core, plugins and theme updates

Most WordPress websites are hacked due to outdated versions of plugins, themes and of cause WordPress core itself. Updating WordPress sites is important for security and compatibility reasons. Plugin vulnerabilities are the easiest way for hackers to gain access to your website. ...

The Importance of a Great Website Design

The visual language of a website design impresses a visitor far beyond their first glimpse. The design of your website is more important for conversions than you can image. You can implement any conversion boosting tactic in the world, but it will work 100% more efficient if you have modern web design. Design is a great converting tool. Design is marketing. Design is your product and how it works.

Google + business local page

Google might have automatically created Google + page based on information from an old Google Places page or from references to your business found on 3rd party websites. Here is a Step by step instruction on how to create your business Google Local page or claim ownership of an existing Google Local page.

All-In-One Small Business Marketing Solution

Outsourcing is easy and most of the time it is not a problem to find extremely qualified professionals. On the other hand, it becomes difficult to manage people and most importantly, you risk to losing control of your business.

WordPress Themes

Whether you're a professional WordPress designer or you've just heard about WordPress, you're probably asking yourself, "what's the fastest way to create a website?".

Keywords

What phrases do I want to rank on? What do I want potential visitors to type in a search engine to find me? Who is my target audience? Who are my competitors and what sets my business apart from them?

Social SEO

Social SEO is important for your marketing strategy. If you’re aiming at high search ranking for your business, you must consider setting up social media profiles.

Fresh content and blogging

The most important part of SEO is the content. Search engines are text based and can’t see pictures, so you need to be mindful of what text you provide on your website. Search engines love new content, so it's a good idea to post a new blog every week.