Photo by Patrik Michalicka on Unsplash If you would like your website to be one of the go-to places in your niche, then you need to be memorable. Memorability leads to loyalty, and that does wonders for your bottom line. Smart business owners do not rely on chance and one-off...

The outbreak of the novel coronavirus (COVID-19) is crashing global markets and shaking up everything from air travel, services industries, global ticketing and events industry to local businesses. Coronavirus pandemic has been a major disruption to supply chains, travel restriction could further strain airlines and drive some of them out of business. In...

Most WordPress websites are hacked due to outdated versions of plugins, themes and of cause WordPress core itself. Updating WordPress sites is important for security and compatibility reasons. Plugin vulnerabilities are the easiest way for hackers to gain access to your website. …

Reliable web hosting is a vital part of building a website, and the company you choose to do business with is important. If your website generates serious traffic, you should definitely consider managed WordPress hosting, and we would recommend WP Engine hosting services. WP Engine can handle it all –...

SEO (Search Engine Optimization) is the technique of increasing the visibility of a website in a search engine’s “natural” or “organic” (not paid for) search results. So which results are organic?

High up-times, massive scalability and bulletproof security, best-in-class customer service and many WordPress-friendly features make WP Engine worthy of hosting your WordPress site. WP Engine’s environment is customized to provide the best performance, stability, functionality and security.

Google might have automatically created Google + page based on information from an old Google Places page or from references to your business found on 3rd party websites. Here is a Step by step instruction on how to create your business Google Local page or claim ownership of an existing...

Wix, Squarespace, and WordPress are some of the most popular website-building programs on the internet. Though they all have the same purpose, they are unique in how they accomplish it. For beginners that are unfamiliar with their functions, the choice between them might seem confusing. If you are looking for...

WEBSITE DESIGN AND SEO ARE INTRINSICALLY LINKED. Competition research, keyword research, a well-structured website, it’s load speed, navigation, the number of web pages is all important aspects to consider during the website design and redesign process. Sites designed without SEO in mind can cause ranking issues down the line.

A.I.D.A. acronym stands for awareness, interest, desire and action. The AIDA model describes the four stages a consumer needs to go through to become a customer. During these four stages, your content will ideally attract attention to your brand, generate interest in your product or service, stimulate a desire for it, and spur action to...

How well is your website ranking in Google? 75% of users never go past the first page of search results. If your content isn’t there, you’re missing out. Effective organic search engine optimization will get it ranking higher. Need some pointers? Keep reading to discover more.

Many web hosting companies now include a domain name in their hosting package. This makes it seem like domain names are equivalent to websites running on them. These are two different services. A website doesn’t technically have to have a domain name. That being said, you’d be much better off...

WordPress is the best content management system (CMS) available today. This software allows you to easily create, edit, manage and publish content on your website without having to learn any programming at all. Converting the static HTML website into dynamic WordPress platform provides a number of benefits.

A hacked WordPress site can cause serious damage to your business revenue and reputation. Hackers can steal user information, passwords, install malicious software, and can even distribute malware to your users.  If your website is a business, then consider to invest  into your WordPress website security.

With the rise of the internet and online shopping, more people than ever before are starting their own online business. If you run a WordPress blog/website you can easily Transform it into an online store with WooCommerce. The WooCommerce plugin has let thousands of blogs add an e-commerce store, thereby monetizing their...

WordPress works just fine on its own, but you need plugins if you want to add extra features and functionality. Choosing the right plugins can play a large role in its success. Is it possible to install too many plugins? And if so, how many is too many? What kind...

The benefit of using an SSL certificate is that it offers encrypted protection during the online transfer of sensitive information. In addition to the security offered by HTTPS  there are additional SEO benefits for marketers to take advantage of. The advice is this: Make the switch to HTTPS  is reasonable for...

For a website redesign (or realign) to be effective, it must stem from the understanding of what does and what doesn’t work on the current website, and how user needs have changed since the last redesign. In most cases, it is sufficient to make minor changes in the user interface....