Wix, Squarespace, and WordPress are some of the most popular website-building programs on the internet. Though they all have the same purpose, they are unique in how they accomplish it.
For beginners that are unfamiliar with their functions, the choice between them might seem confusing. If you are looking for pointers on which platform to use, this article is here to help you out.
Wix vs Squarespace vs WordPress: How Do They Differ?
Wix and Squarespace are both website builders. They’re designed to help users make a beautiful website quickly and efficiently with ready-to-use components. One key difference between the two is that Wix is freemium, while Squarespace is a premium software.
WordPress is a content management system. Therefore, since it is an open-source platform, you can implement your own modifications if you have the skills. To utilize WordPress, you need to find a suitable web hosting plan for your website, a good selection of which you can find here.
When comparing the three, we will be looking at their ease of use, feature richness and pricing.
1. Ease of Use
Having the user experience be intuitive should play a large role when deciding between website-building software. When you’re a beginner, the simplicity of a platform goes a long way.
When you sign up on Wix, you’ll be offered to use the Wix ADI or Wix Editor.
Wix ADI presents you with questions that determine the purpose of your website and provides you with template options to choose from. Once you’ve made your choice, simply modify it according to your preference to complete your website.
The downside of the ADI is the lack of flexibility when compared to the Wix Editor. The Editor lets you make a website from scratch or select one of Wix’s templates. It also uses a drag-and-drop interface, letting you rearrange any element of your website.
That said, both the Wix ADI and Wix Editor are easy and straightforward to utilize. However, Wix doesn’t allow any template changes once the website is live. Thus, consider your choice carefully before making the commitment.
Squarespace works similarly to Wix. After creating an account, you’ll be asked about the purpose of your website. Squarespace will then look for templates that fit your goal.
The website builder uses a grid-based drag-and-drop system, which ensures your content’s proportions. They also provide pre-made elements called content blocks to add to your website, such as galleries, newsletters, and charts.
Unlike Wix, you cannot create a website from scratch with Squarespace. However, its beautiful and professional-looking themes make up for that drawback. The wide range of templates is sure to have something that fits you, which helps in dealing with the lack of customization.
As for WordPress, you will need to consider the choice of a web host before installing the platform. Thus, you should equip yourself with some basic knowledge to manage your host properly.
Once WordPress is installed, your website’s dashboard will be available to you. Here, you can set up your pages, create new posts, customize the appearance, and more.
For newcomers, WordPress might take some time getting used to. In contrast to Wix and Squarespace, the menu-driven interface might not be as intuitive.
However, after getting the hang of things, you’ll be able to run and customize your website with ease. Furthermore, you can use page builders like Elementor if you prefer a drag-and-drop system.
In terms of ease of use, Wix and Squarespace triumph over WordPress. However, those who are willing to put in the time to learn will find that WordPress isn’t all that complicated.
2. Feature Richness
Next, we’ll cover the features. Ideally, the platform should have adequate customization and extension options for any kind of website.
Wix is designed to create various websites – from resumes and portfolios to online stores. Not only does it has a vast template collection, but it also provides many features to optimize your website’s performance. These include tools to improve SEO, generate leads, manage an online store, and so on.
While Blogging with Wix is also possible, unfortunately, it doesn’t come with an archive widget to organize your posts.
If you need more functionality, visit the Wix App Market. The apps there allow you to create a contact form, forum, live chat, and more.
Squarespace also has a variety of templates and features suitable for various websites. However, it only provides a small selection of third-party extensions, most of them being for online stores.
Some of their in-app tools are designed for marketing, SEO, and analytics. Squarespace also has a scheduling feature to manage appointments and commerce functions for starting an online store. The latter is available for all Squarespace plans except Personal.
As a famous blogging platform, WordPress comes with the basic functions which are needed for every blog. Though it doesn’t come with other built-in tools, it boasts over 55,000 plugins to extend your website’s functions. It also has more than a thousand options for themes with their own custom features. Additionally, WordPress enables developers to make their own modifications.
Use WooCommerce to start an online store, bbPress to create forums, or Yoast SEO to optimize your site for search engines. When selecting a plugin, find one that has good reviews and is up-to-date to avoid any potential mishaps.
In this round, WordPress beats its competitors when it comes to feature richness. In spite of Wix’s and Squarespace’s features and extensions, some users might come to a point where they’ve outgrown either platform. WordPress provides the option to create your own features according to your needs, provided you are somewhat familiar with coding.
Lastly, we’ll talk about affordability. When you’re on a budget, it’s best to go for an option with a good price to value ratio.
As mentioned before, Wix is a freemium website builder. You can create a website for free or go with one of the paid plans. All the paid services come with their own hosting, custom domain connection, increased storage, and premium support. With the Business Premium plans, you can enable online payments. Wix also provides a 14-day trial in case you change your mind.
Their plans range between $4.50 and $35. The most popular Premium plan is the Unlimited, which costs $12.50 per month for a year. Meanwhile, Business Unlimited, priced at $25 per month for an annual subscription, is the most widely-used among Business Premium users.
If you go with Squarespace, you will need to purchase one of its plans to access the platform. However, you can try out their services for 14 days before choosing a subscription.
There are four Squarespace plans: Personal, Business, Basic Commerce, and Advanced Commerce. They range from $12 to $40 a month for a yearly subscription, with the Business plan being the most popular at $18. All subscriptions come with custom domains, 24/7 customer support, and an SSL certificate. Unlike Wix, Squarespace offers unlimited storage in all its services.
As for WordPress, the platform is free of charge – but you’ll have to pay for hosting, among other things. The web host’s price will depend on the type and provider. On average, a shared web hosting might cost between $2.75 up to $15 a month.
Moreover, some plugins and themes come with a price tag. Though there are free options, the premium ones usually perform better and have more features.
Overall, there is no clear winner when it comes to pricing, as your choice will be entirely dependant on your needs. However, if you want a clear pricing scheme, Wix and Squarespace have everything you need to run your website. For new website owners with no technical knowledge, either platform should suffice.
What’s the Bottom Line?
To choose the right platform, you need to take into account the needs for your website, its potential growth, and your own site-maintenance capabilities.
For those who are new to making websites, Wix and Squarespace are better options. They’re both easy to use and have adequate functionalities. If you go with Wix, you can tinker with it for free before committing to a paid plan. Though WordPress is also a good option, it’s better for those with some technical knowledge.