The benefit of using an SSL certificate is that it offers encrypted protection during the online transfer of sensitive information. In addition to the security offered by HTTPS there are additional SEO benefits for marketers to take advantage of. The advice is this: Make the switch to HTTPS is reasonable for your business. Security and trust add to the small ranking gains, making it worth the effort if you can.Continue reading
It is important for your website to appear in Google Maps because you want people to be able to find your contact details. Perhaps people already know your business, but don’t know the phone number. If you set up your website right, this location data can easily be found through search engines.
More importantly, people often do not know your business yet and are searching globally for general terms like “pizza”, “lawyer” or “broker in New York”. Google search engine results pages (SERPs) often display local maps listings based on users’ location and keyword search. That is why it’s of great importance that your business is listed there!
Why Decreasing Page Load Time Can Drastically Increase Conversions.
Can the speed of your website really have that much of an effect on your sales? Even if your site isn’t loading too slowly, can it still be improved? And how does Google factor into all of this? You might be surprised.
SEO (Search Engine Optimization) is the technique of increasing the visibility of a website in a search engine’s “natural” or “organic” (not paid for) search results. So which results are organic?Continue reading