How to Speed Up Your Website – and Improve Conversion
Can the speed of your website really have that much of an effect on your sales? Even if your site isn’t loading too slowly, can it still be improved? And how does Google factor into all of this? You might be surprised.
Nearly half of web users expect a site to load in 2 seconds or less, and they tend to abandon a site that isn’t loaded within 3 seconds. 79% of web shoppers who have trouble with website performance say they won’t return to the site to buy again and around 44% of them would tell a friend if they had a poor experience shopping online.
This means you’re not just losing conversions from visitors currently on your site, but that loss is magnified to their friends and colleagues as well. The end results – lots of potential sales because of a few seconds difference.
So how do you test and measure your site’s load time while squeezing every drop of performance out of your website? Here’s how:
How Fast Does Your Site Load? Here Are Some Tools And Resources:
Since consumers want a fast web experience, Google is pushing websites to make sure they meet those expectations, and it has set the bar high. Google’s standard is for mobile web pages to render in less than one second on a mobile network. One second is an extremely high standard when you consider, per above, most retail mobile websites mobile take more than four seconds to load.
It might also seem unfair given the number of factors that website operators do not have control over, such as the user’s network speed. Nevertheless, Google offers a PageSpeed Insight tool to measure a website’s performance and provide tips on improving poor scoring areas.
Quick tips on how to speeds up your website:
USE A MINIFICATION PLUGIN
We recommend the Autoptimize or BWP Minify minification plugins.
COMPRESS SITE IMAGES
Large images can be a real drag on site performance. If you have large images on your site, we recommend using an image compression plugin.
Image compression plugins will automatically reduce the file size of the images on your site in a “lossless” fashion. This means there’ll be no perceivable loss of quality in the image, even though the file size has been greatly reduced.
We recommend the Smush.it or EWWW Image Optimizer Cloud plugins to compress site images.
STABILITY & SECURITY
Keeping your plugins and theme up-to-date ensures that you will reap benefits from improved performance, increased security, and other enhancements on offer from the theme or plugin developer.
Your web host is very important when it comes to your website speed. Upgrading your hosting plan can have a considerably positive impact on your website’s page load speed, particularly for resource-intensive sites. Upgrading your hosting package can also lead to considerable speed enhancement if your site is loading slowly because of several users browsing the site at the same time.
If you are trying to optimize your website to enhance page load speed, code optimization isn’t the only solution. Do remember to cross-check if your hosting package needs an upgrade to further enhance performance.
At OlgaBoca web agency, we recommend most reputed and popular WordPress managed hosting solutions – WP Engine.
WP Engine has created a specialized environment fine-tuned for optimizing WordPress for the best performance:
- CACHING – WP Engine we offer several caching layers in our EverCache system to help your site perform at its peak.