Do you own a business website?
In our fast-paced modern world, having a website is crucial to a business’s success. Your business website is a building block to delivering good services. Having a website is also a great way to boost your online visibility and credibility. However, it’s not enough to have a website. With over 4.45 billion websites indexed on Google, it can be hard to get your brand out there. One great way to enhance your brand visibility is by creating a user friendly website.
Not only does this ensure a good customer experience, but it can also boost your SEO score. Want to know how to create a user friendly web design? Read on for nine great website creation tips!
How To Create A User Friendly Website:
1. Optimize Loading Speed
Over 53% of online browsers will leave a website if it doesn’t load within 3 seconds. Page loading screens are crucial to a good customer experience. Websites with longer loading speeds also have an increased bounce rate.
A great way to optimize your page’s loading speed is through file compression. If your website has pictures, ensure to use the right format and compress the file size. It’s also best to reduce redirects and optimize your website’s code.
Eliminate any comments or unnecessary formatting. It would also help to delete unused code.
2. Easy Navigation
A browser can land on any page on your website. To ensure they have the best experience, provide easy and consistent navigation. Your visitors must be able to work their way around your website with ease.
Use a logical and straightforward website structure. Eliminate any jargon and use broad topics to avoid overloading your navigation pane. You can use a site map to track your webpages and promote easy website navigation.
It would also help to provide a search bar. This helps users save time while browsing your website.
3. Use Appealing Visual Design
Good website design starts with a cohesive color palette. Color can communicate different thoughts and elicit various emotions. Use a color palette that communicates your brand’s goals and vision.
Red pertains to passion, love and can also encourage one’s appetite. Yellow symbolizes warmth, joy, and youth. Blue can offer a sense of calm and peace.
Good web design also establishes yourself as a credible authority figure. A new visitor will only try your products if they can understand what you’re saying. It can be tempting to try unique fonts, but it’s best to stick to simple serif or sans-serif fonts.
4. Make It Mobile-Friendly
A large majority of online traffic comes from mobile users. It’s crucial to consider various screen sizes while creating your website design. This includes mobile smartphones, tablets, and iPad.
Start by checking how your website appears on mobile platforms. Work with your web designer to create a mobile-friendly website. For mobile platforms, it’s best to keep your website design simple.
Use heavy-contrast colors and use a readable font. Keep your fonts at a comfortable reading size.
5. Use Headers to Your Advantage
Good formatting is an essential factor of good website design. Browsers don’t want to land on a web page with long blocks of text. To enhance your content’s readability, use headers to break up your content into smaller segments.
Divide your content into subcategories with H1, H2, and H3 headers. Keep your paragraphs short to avoid overloading your readers with information. Most readers scan content first before deciding if it’s worth their time.
Aside from headers, you can also use bullets or numbered lists. This makes your content easier to digest and is valuable to mobile users.
6. Inclusive Design
Make your website accessible for all kinds of users. Offer simple gestures to disabled users. To cater to dyslexic users, take advantage of infographics and diagrams.
For users who rely on screen readers, ensure to enable alt text. If you have video content, have transcripts or closed captions. If you’re using HTML language, use the lang attribute.
Avoid adding too many clickable actions for people with motor issues. Ensure that clickable actions are large and easy to interact with. Give your webpage some breathing room by providing enough space between each element.
7. Recognizable Links
Linking to credible external websites can give you a massive boost. Getting information from reliable sources ensures readers that you’re a professional brand. However, to promote a user friendly website design, you need recognizable links.
Use actionable and precise anchor texts when using external links. A reader should have a good idea of what to expect when clicking a link. Opt for descriptive anchor texts instead of the generic “click here.”
It’s also good practice to check your backlinks often. Ensure that links don’t lead to 404 or other error pages. Broken backlinks can also hurt your SEO score and push you further down the ranks.
8. Clear and Strong Calls to Action
Your CTA is one of the biggest factors that can influence a user’s decisions. Your call to action must include your selling point and what action you want users to take. Place your CTA somewhere noticeable, like in a sidebar or navigation pane.
Set clear expectations for the user if they choose to proceed. Line up your CTA with the exact action you want readers to take.
9. Provide Your Contact Information
Finally, give your website visitors an easy way to keep in touch or get in contact with you. This tells users that you are a real company with genuine goals and services.
Ensure that your contact information is accessible throughout your website. You may offer a customer service number or allow visitors to fill out a form. If potential clients or customers have questions, this gives them an easy way to reach you.
Now You Know How to Create a User Friendly Website
Creating a website that users will love should not only contain quality content. Good web design and easy navigation will boost your website’s visibility. Use these tips to create a user friendly website.
Are you ready to improve your website’s design? Looking to upgrade your current interface? Contact us today!