Businesses shift online to cope with coronavirus (COVID-19)

Businesses shift online to cope with coronavirus (COVID-19)

The outbreak of the novel coronavirus (COVID-19) is crashing global markets and shaking up everything from air travel, services industries, global ticketing and events industry to local businesses.

Coronavirus pandemic has been a major disruption to supply chains, travel restriction could further strain airlines and drive some of them out of business. In order to avoid going to stores where there is a higher risk of infection and a potential lack of inventory on the shelves, clients are moving to online retail with longer delivery windows.

Businesses shift online to cope with coronavirus.

  • Recruitment firms are going online to interview candidates who are working from home during the coronavirus pandemic.
  • Working remotely more than ever people start using Tech to Avoid Human Contact.
    Platforms that allow teams to collaborate and communicate effectively can be used during work-from-home days. Meetings can be done over Skype, Google Hangouts, or Zoom
  • Restaurants go from seating to take-away. The main advantage for take-away is that eating at home costs the restaurant a lot less than taking up a table for an hour.
  • Museums, authors, independent artists are quickly transforming to online exhibitions.
  • Concerts are going online. As an example, the Montréal Symphony Orchestra announced that they will be broadcasting weekly concerts online every Monday, Wednesday and Friday throughout the COVID-19 concert cancellation period.
  • eGrocery has seen a rapid expansion during the outbreak.
  • Coronavirus makes online education go viral.

"If your customers are worried about human contact, therefore, your business has a new and unexpected challenge."

Alan Behr, Fashion Industry Attorney and Partner at Phillips Nizer

"People will change their habits, and some of these habits will stick. There’s a lot of things where people are just slowly shifting, and this will accelerate that."

Susan Athey, an economics of technology professor at Stanford Graduate School of Business.

The pandemic of the disease caused by the new coronavirus, COVID-19, is exposing the fragility of the globalized system and is likely to have a lasting impact. We might see a shift in production domestically. You pay a little more here to get production done, but it allows for flexibility and continuity. 

People will continue to shop local goods and this is a good opportunity for local businesses. Supporting local and small businesses is vital during this uncertain time! 

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OLGABOCA is not an exception, at this time we are proving all the services online and we continue to work at full capacity. It is important for us to assure you that our services are up and running as usual. Our dedicated support available as always and we are here to help you with every problem or question you might have. 

We, at OLGABOCA hope that you make it through this crisis!

If your local business needs help to make a switch online

We can assist you and provide continuous support.

Hosting and Domain name

Hosting and Domain name

Reliable web hosting is a vital part of building a website, and the company you choose to do business with is important.
If your website generates serious traffic, you should definitely consider managed WordPress hosting, and we would recommend WP Engine hosting services. WP Engine can handle it all – site speed, scalability, and security. WP Engine’s environment is customized to provide the best performance, stability, functionality and security.

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What is the Difference Between Wix, Squarespace, and WordPress?

Wix vs Squarespace vs WordPress

Wix, Squarespace, and WordPress are some of the most popular website-building programs on the internet. Though they all have the same purpose, they are unique in how they accomplish it.

For beginners that are unfamiliar with their functions, the choice between them might seem confusing. If you are looking for pointers on which platform to use, this article is here to help you out.

Wix vs Squarespace vs WordPress: How Do They Differ?

Wix and Squarespace are both website builders. They’re designed to help users make a beautiful website quickly and efficiently with ready-to-use components. One key difference between the two is that Wix is freemium, while Squarespace is a premium software.

WordPress is a content management system. Therefore, since it is an open-source platform, you can implement your own modifications if you have the skills. To utilize WordPress, you need to find a suitable web hosting plan for your website, a good selection of which you can find here.

When comparing the three, we will be looking at their ease of use, feature richness and pricing.

1. Ease of Use

Having the user experience be intuitive should play a large role when deciding between website-building software. When you’re a beginner, the simplicity of a platform goes a long way.

When you sign up on Wix, you’ll be offered to use the Wix ADI or Wix Editor.

Wix ADI presents you with questions that determine the purpose of your website and provides you with template options to choose from. Once you’ve made your choice, simply modify it according to your preference to complete your website.

wix

The downside of the ADI is the lack of flexibility when compared to the Wix Editor. The Editor lets you make a website from scratch or select one of Wix’s templates. It also uses a drag-and-drop interface, letting you rearrange any element of your website.

That said, both the Wix ADI and Wix Editor are easy and straightforward to utilize. However, Wix doesn’t allow any template changes once the website is live. Thus, consider your choice carefully before making the commitment.

Squarespace works similarly to Wix. After creating an account, you’ll be asked about the purpose of your website. Squarespace will then look for templates that fit your goal.

Squarespace

The website builder uses a grid-based drag-and-drop system, which ensures your content’s proportions. They also provide pre-made elements called content blocks to add to your website, such as galleries, newsletters, and charts.

Unlike Wix, you cannot create a website from scratch with Squarespace. However, its beautiful and professional-looking themes make up for that drawback. The wide range of templates is sure to have something that fits you, which helps in dealing with the lack of customization.

As for WordPress, you will need to consider the choice of a web host before installing the platform. Thus, you should equip yourself with some basic knowledge to manage your host properly.

Once WordPress is installed, your website’s dashboard will be available to you. Here, you can set up your pages, create new posts, customize the appearance, and more.

WordPress

For newcomers, WordPress might take some time getting used to. In contrast to Wix and Squarespace, the menu-driven interface might not be as intuitive.

However, after getting the hang of things, you’ll be able to run and customize your website with ease. Furthermore, you can use page builders like Elementor if you prefer a drag-and-drop system.

In terms of ease of use, Wix and Squarespace triumph over WordPress. However, those who are willing to put in the time to learn will find that WordPress isn’t all that complicated.

2. Feature Richness

Next, we’ll cover the features. Ideally, the platform should have adequate customization and extension options for any kind of website.

Wix is designed to create various websites – from resumes and portfolios to online stores. Not only does it has a vast template collection, but it also provides many features to optimize your website’s performance. These include tools to improve SEO, generate leads, manage an online store, and so on.

While Blogging with Wix is also possible, unfortunately, it doesn’t come with an archive widget to organize your posts.

If you need more functionality, visit the Wix App Market. The apps there allow you to create a contact form, forum, live chat, and more.

Squarespace also has a variety of templates and features suitable for various websites. However, it only provides a small selection of third-party extensions, most of them being for online stores.

Some of their in-app tools are designed for marketing, SEO, and analytics. Squarespace also has a scheduling feature to manage appointments and commerce functions for starting an online store. The latter is available for all Squarespace plans except Personal.

As a famous blogging platform, WordPress comes with the basic functions which are needed for every blog. Though it doesn’t come with other built-in tools, it boasts over 55,000 plugins to extend your website’s functions. It also has more than a thousand options for themes with their own custom features. Additionally, WordPress enables developers to make their own modifications.

Use WooCommerce to start an online store, bbPress to create forums, or Yoast SEO to optimize your site for search engines. When selecting a plugin, find one that has good reviews and is up-to-date to avoid any potential mishaps.

In this round, WordPress beats its competitors when it comes to feature richness. In spite of Wix’s and Squarespace’s features and extensions, some users might come to a point where they’ve outgrown either platform. WordPress provides the option to create your own features according to your needs, provided you are somewhat familiar with coding.

3. Pricing

Lastly, we’ll talk about affordability. When you’re on a budget, it’s best to go for an option with a good price to value ratio.

As mentioned before, Wix is a freemium website builder. You can create a website for free or go with one of the paid plans. All the paid services come with their own hosting, custom domain connection, increased storage, and premium support. With the Business Premium plans, you can enable online payments. Wix also provides a 14-day trial in case you change your mind.

Their plans range between $4.50 and $35. The most popular Premium plan is the Unlimited, which costs $12.50 per month for a year. Meanwhile, Business Unlimited, priced at $25 per month for an annual subscription, is the most widely-used among Business Premium users.

If you go with Squarespace, you will need to purchase one of its plans to access the platform. However, you can try out their services for 14 days before choosing a subscription.

There are four Squarespace plans: Personal, Business, Basic Commerce, and Advanced Commerce. They range from $12 to $40 a month for a yearly subscription, with the Business plan being the most popular at $18. All subscriptions come with custom domains, 24/7 customer support, and an SSL certificate. Unlike Wix, Squarespace offers unlimited storage in all its services.

As for WordPress, the platform is free of charge – but you’ll have to pay for hosting, among other things. The web host’s price will depend on the type and provider. On average, a shared web hosting might cost between $2.75 up to $15 a month.

Moreover, some plugins and themes come with a price tag. Though there are free options, the premium ones usually perform better and have more features.

Overall, there is no clear winner when it comes to pricing, as your choice will be entirely dependant on your needs. However, if you want a clear pricing scheme, Wix and Squarespace have everything you need to run your website. For new website owners with no technical knowledge, either platform should suffice.

What’s the Bottom Line?

To choose the right platform, you need to take into account the needs for your website, its potential growth, and your own site-maintenance capabilities.

For those who are new to making websites, Wix and Squarespace are better options. They’re both easy to use and have adequate functionalities. If you go with Wix, you can tinker with it for free before committing to a paid plan. Though WordPress is also a good option, it’s better for those with some technical knowledge.

AIDA sales model – Optimize Your Sales Process

AIDA sales model

A.I.D.A. acronym stands for awareness, interest, desire and action. The AIDA model describes the four stages a consumer needs to go through to become a customer. During these four stages, your content will ideally attract attention to your brand, generate interest in your product or service, stimulate a desire for it, and spur action to try or buy it.

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Domain Names, How Do They Work?

domain names

Many web hosting companies now include a domain name in their hosting package. This makes it seem like domain names are equivalent to websites running on them. These are two different services.
A website doesn’t technically have to have a domain name. That being said, you’d be much better off if you register a domain name for it.

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Plugins to add extra features and functionality

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WordPress works just fine on its own, but you need plugins if you want to add extra features and functionality. Choosing the right plugins can play a large role in its success.
Is it possible to install too many plugins? And if so, how many is too many? What kind of harm, if any, can an excessive plugin addiction cause to your website? How should you go about choosing the right types of plugins for your site?

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SSL certificate and SEO

SSL certificate and SEO

The benefit of using an SSL certificate is that it offers encrypted protection during the online transfer of sensitive information. In addition to the security offered by HTTPS  there are additional SEO benefits for marketers to take advantage of. The advice is this: Make the switch to HTTPS  is reasonable for your business. Security and trust add to the small ranking gains, making it worth the effort if you can.

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Website redesign

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For a website redesign (or realign) to be effective, it must stem from the understanding of what does and what doesn’t work on the current website, and how user needs have changed since the last redesign. In most cases, it is sufficient to make minor changes in the user interface.
You might probably need to consider website resigned if…

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WordPress courses online.

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The popular content management system as WordPress is easy to learn and supports full customization. That means that just about anyone can learn to use WordPress. We created a list of WP courses to help you learn to Build Wordpress Websites and Blogs from Scratch.

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Yoast SEO Plugin set up and features.

Yoast SEO Plugin

There’s one thing you may have been doing correctly from the start: blogging. Blogging is great, but blogging with properly set up SEO plugin can bring more truffic to your website.
So probably you heard that WordPress SEO by Yoast is a best free SEO plugin for WordPress. Most of our clients come to us with the Yoast SEO plugins installed and now all is left to do is to set it up properly.

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Tools to automate your business

Tools to automate your business | business management tools

Selecting the best business management tools for your small business becomes super-complex when you add in one factor: integration. You see, management tools are supposed to automate tasks and save you time however, making your mix of solutions work together can suck that time right back up and turn all your effort into a wash.

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Responsive website

Responsive website

Responsive website design is not just about mobile. Responsive design is about being able to access a website that can be viewed from any device, with any size screen.
Why should your website be mobile responsive?
Simply because that’s where your audience is. The Web is becoming more accessible by portable and wireless devices.

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The Importance of a Great Website Design

website design

The visual language of a website design impresses a visitor far beyond their first glimpse. The design of your website is more important for conversions than you can image. You can implement any conversion boosting tactic in the world, but it will work 100% more efficient if you have modern web design. Design is a great converting tool. Design is marketing. Design is your product and how it works.

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Social Media Management Tools

social media tools

Social media has now become the go-to place for every budding enterprise, start-up and other establishments. We’ve created a list of the most popular and effective tools social media management tools to streamline and consolidate your social media marketing efforts.

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Keywords

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What phrases do I want to rank on? What do I want potential visitors to type in a search engine to find me? Who is my target audience? Who are my competitors and what sets my business apart from them?

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Social SEO

Social SEO

Social SEO is important for your marketing strategy. If you’re aiming at high search ranking for your business, you must consider setting up social media profiles.

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Fresh content and blogging

blogging

The most important part of SEO is the content. Search engines are text based and can’t see pictures, so you need to be mindful of what text you provide on your website. Search engines love new content, so it’s a good idea to post a new blog every week.

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Why WordPress?

wordpress

WordPress started as just a blogging system, but has evolved to be used as a full content management system and so much more, through the thousands of plugins, widgets and themes, and this platform is limited only by your imagination.

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