AIDA sales model – Optimize Your Sales Process

AIDA sales funnel

A.I.D.A. acronym stands for awareness, interest, desire and action. The AIDA model describes the four stages a consumer needs to go through to become a customer. During these four stages, your content will ideally attract attention to your brand, generate interest in your product or service, stimulate a desire for it, and spur action to try or buy it.

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Domain Names, How Do They Work?

domain names

Many web hosting companies now include a domain name in their hosting package. This makes it seem like domain names are equivalent to websites running on them. These are two different services.
A website doesn’t technically have to have a domain name. That being said, you’d be much better off if you register a domain name for it.

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Plugins to add extra features and functionality

WP plugins

WordPress works just fine on its own, but you need plugins if you want to add extra features and functionality. Choosing the right plugins can play a large role in its success.
Is it possible to install too many plugins? And if so, how many is too many? What kind of harm, if any, can an excessive plugin addiction cause to your website? How should you go about choosing the right types of plugins for your site?

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SSL certificate and SEO

SSL certificate and SEO

The benefit of using an SSL certificate is that it offers encrypted protection during the online transfer of sensitive information. In addition to the security offered by HTTPS  there are additional SEO benefits for marketers to take advantage of. The advice is this: Make the switch to HTTPS  is reasonable for your business. Security and trust add to the small ranking gains, making it worth the effort if you can.

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Website redesign

Website redesign

For a website redesign (or realign) to be effective, it must stem from the understanding of what does and what doesn’t work on the current website, and how user needs have changed since the last redesign. In most cases, it is sufficient to make minor changes in the user interface.
You might probably need to consider website resigned if…

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WordPress courses online.

WordPress courses

The popular content management system as WordPress is easy to learn and supports full customization. That means that just about anyone can learn to use WordPress. We created a list of WP courses to help you learn to Build Wordpress Websites and Blogs from Scratch.

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Local SEO

Local SEO

It is important for your website to appear in Google Maps because you want people to be able to find your contact details. Perhaps people already know your business, but don’t know the phone number. If you set up your website right, this location data can easily be found through search engines.
More importantly, people often do not know your business yet and are searching globally for general terms like “pizza”, “lawyer” or “broker in New York”. Google search engine results pages (SERPs) often display local maps listings based on users’ location and keyword search. That is why it’s of great importance that your business is listed there!

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Yoast SEO Plugin set up and features.

Yoast SEO Plugin

There’s one thing you may have been doing correctly from the start: blogging. Blogging is great, but blogging with properly set up SEO plugin can bring more truffic to your website.
So probably you heard that WordPress SEO by Yoast is a best free SEO plugin for WordPress. Most of our clients come to us with the Yoast SEO plugins installed and now all is left to do is to set it up properly.

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Tools to automate your business

Selecting the best business management tools for your small business becomes super-complex when you add in one factor: integration. You see, management tools are supposed to automate tasks and save you time however, making your mix of solutions work together can suck that time right back up and turn all your effort into a wash.

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Responsive website

Responsive website

Responsive website design is not just about mobile. Responsive design is about being able to access a website that can be viewed from any device, with any size screen.
Why should your website be mobile responsive?
Simply because that’s where your audience is. The Web is becoming more accessible by portable and wireless devices.

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The Importance of a Great Website Design

website design

The visual language of a website design impresses a visitor far beyond their first glimpse. The design of your website is more important for conversions than you can image. You can implement any conversion boosting tactic in the world, but it will work 100% more efficient if you have modern web design. Design is a great converting tool. Design is marketing. Design is your product and how it works.

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Social Media Management Tools

social media tools

Social media has now become the go-to place for every budding enterprise, start-up and other establishments. We’ve created a list of the most popular and effective tools social media management tools to streamline and consolidate your social media marketing efforts.

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Keywords

keywords

What phrases do I want to rank on? What do I want potential visitors to type in a search engine to find me? Who is my target audience? Who are my competitors and what sets my business apart from them?

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Social SEO

Social SEO

Social SEO is important for your marketing strategy. If you’re aiming at high search ranking for your business, you must consider setting up social media profiles.

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Fresh content and blogging

blogging

The most important part of SEO is the content. Search engines are text based and can’t see pictures, so you need to be mindful of what text you provide on your website. Search engines love new content, so it’s a good idea to post a new blog every week.

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SEO

SEO  (Search Engine Optimization) 

SEO (Search Engine Optimization) is the technique of increasing the visibility of a website in a search engine’s “natural” or “organic” (not paid for) search results. So which results are organic?

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WordPress

wordpress

WordPress started as just a blogging system, but has evolved to be used as a full content management system and so much more, through the thousands of plugins, widgets and themes, and this platform is limited only by your imagination.

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