Social SEO is important for your marketing strategy. If you’re aiming at high search ranking for your business, you must consider setting up social media profiles.
What is social SEO?
Social SEO refers to the notion that in the search rankings of a website, social media connections and engagement play a significant role. SEO is all about optimizing content to appear higher in the search results, whether it’s on your website or on a social media network.
Google will rank your website higher and determine your credibility based not only on how many people link back to you, but Google will also consider your social media influence.
Today, links are mainly achieved through creating unique content that’s in turn, shared across social media. The content that is shared on Facebook, Twitter, LinkedIn, YouTube, and other social networks will give your website a higher ranking and bring more credibility. For instance, a link that is shared many times as opposed to a link that was never shared will have higher visibility in search engines.
Be sure to share your most compelling content on social media to not only gain traffic from your audience on each channel but as well as from search engines over time. In the end, social media gives you the opportunity to engage with your audience on a daily basis.
Images are important
Images are the lifeline of social media. Image results from Flickr, Instagram, and Pinterest appear in Google, Bing, and other search engines. This is an easy way to get a higher ranking.
The next time you share images on social media, do not forget to do the following:
- Make sure the images you share on social media link back to your site.
- Provide ALT text and Title tags for images that make them easier to be shared on social media.
- Include your keywords in the image name.
- Use keywords in the URL link that points back to your website.
Until recently, search engine optimization and social media marketing were thought of as two very different things, but actually, these are two sides of the same coin. Aligning SEO and social media efforts can really enhance your SEO performance.
