Updating your website for freshness.
Is the text throughout the website too wordy? Are product descriptions using relevant keywords? Has your company blog not been updated in months? A stagnant website does more than hurt your business when it comes to bringing in new or even repeat visitors. A lack of refreshed content can also negatively affect your Google ranking, making it hard for customers to find your business through search engines.
As we know, the most important part of SEO is content. Search engines are text-based and can’t see pictures, so you need to be mindful of what text you provide on your website.
How often do you update the text on your website? Search engines love new content, so it’s a good idea to post a new blog every week. If you haven’t updated your site with new content in over a year, it’s highly likely that you’ll start losing your ranking position.
Search engines always filter out duplicated text. You’ll never see a search engine result page with websites that have the same text or images.
So how unique should your content be?
Original content doesn’t necessarily mean new content. Of course, if your story is totally new, that’ll automatically mean it’s original. However, giving your (professional) opinion on a certain topic also counts as original content. Your angle to a story could be the thing that makes your content unique and original. Original content could also be an overview of (older) information. Maybe you are able to structure the existing information nicely, if that hasn’t been done before.
Unique content refers to the unique material on a page, mostly text and images. The way to deliver new content to your website in a consistent manner is by blogging. A blog (also called a weblog or web log) is a website consisting of entries (also called posts) appearing in reverse chronological order with the most recent entry appearing first (similar in format to a daily journal).
A blog is an excellent content and SEO tactic that allows websites to build their brand, traffic, and reputation.
Every blog post you write becomes another web page, and every web page gives the opportunity to rank higher for a specific search your ideal customer might want to perform. By blogging, you build relationships with your readers, position yourself as an expert in the field, and provide new text for Google to index.