For a website redesign (or realign) to be effective, it must stem from the understanding of what does and what doesn’t work on the current website, and how user needs have changed since the last redesign.
What Is a Website Redesign?
A website redesign is all about modernizing, upgrading, or improving a website in order to increase traffic, engagement, revenue, and more.
Redesigns aren’t always about changing colors, menus, buttons, forms, fonts, etc. In some cases, the technical backend is updated or repaired in order to improve the site’s performance.
In general, organizations undertaking the website redesign process have common priorities, including:
- Better UI (User Interface) design
- Enhanced online presence
- Greater user experience
- Higher conversion rate
Why and when to consider a website redesign?
Below are a few reasons why a redesign should become a priority for your company’s web presence and some negative effects you could face by not taking action now. If any of these statements are true about your site, consider a redesign to recapture your audience and remain relevant in today’s vast world of the internet.
You might probably need to consider website resigned if:
- You aren’t using HTTPS (SSL certificates). The web is constantly improving. Nowadays, the focus is set on securing the web with HTTPS certificates. It’s becoming increasingly important that every site use HTTPS for SEO, increased page speed, user perception, and security.
- You can’t update your site easily. If you’re not using a Content Management System, it’s likely that your site isn’t updated with fresh content often, and there’s probably some outdated content on there too.
- Your site is not optimized for a mobile device. Google Search is expanding its use of mobile-friendliness as a ranking signal. It’s clear that mobile is the direction we all should be headed. read more about responsive website
- Your users aren’t converting. Your site visitors spend time on your site on multiple pages but then never convert. This probably means that you need to focus on your customer journey when redesigning your site. User experience (UX) is a newer discipline of design that’s become increasingly crucial in a website’s success. It deals with the emotional experience a visitor has when navigating through your website and how it aligns with their intentions. A site that is tough to navigate, has slow load times, or is unnecessarily complex can cost you valuable leads.
- Your Website Just Doesn’t Work. Your website might not be at the level of broken, but areas of your site may be dated and in need of a tune up. For example, maybe you haven’t optimized for the latest browsers, or you’re linking to old pages that no longer exist and were never properly redirected. These issues may seem small, but they play a significant role in the overall effectiveness of your website.
- You Need to Re-align Your Website with Your Marketing Goals. As your company grows and evolves it’s not uncommon for your sales and marketing goals to also evolve. Try reviewing your site quarterly to make sure it’s actually working towards your specific goals (i.e. increased traffic, leads, etc.). If not, it’s time to make some updates.
- You Branding is Outdated. Website redesign based on your marketing goals will maximize the impact of your brand. If you’ve recently undergone a rebrand, you’ll want to update your site to reflect these changes. When updating your site keep in mind a rebrand isn’t just about your logo or colors, it also includes the content and language used on your site. You don’t want people to land on a page and think it doesn’t look or sound like it came from the same company.
- You Want to Convert More Leads. Perhaps your website has great design but is still not converting prospects into leads or customers. If this is the case, consider revisiting your landing pages and calls-to-action (CTA), or conversion paths in general, to see where they are falling short. Perhaps your landing pages are too complicated. the language used in your CTAs is unclear, or people simply can’t find one when they need it. Your call-to-action (CTA) is one of the most important elements on your page. It’s the final point of interaction and the last opportunity to convert your visitors.
A well-designed website is one of the most effective marketing tools you have at your disposal. Make the most of it by keeping it updated and easy to use. If you can relate to a few of these points it might be time to invest in a website redesign.
If yes, you should consider a website redesign.
Get a modern and responsive website design that will deliver an increase in sales. A responsive design makes sure your website adapts itself and looks great on any device: mobile, tablet or computer.